About: 

The initiative is a beach safety public awareness and education effort endorsed by the American Red Cross for eastern North Carolina, (NC.)  While born out of a series of tragic drowning events in Emerald Isle, NC and along the NC coastline during the summer of 2019 our goal is simply to, “Help people make memories rather than become one.”  Since then, the initiative has garnered much local business and community support and in January 2022 was designated a charitable non-profit pending approval.  The creator, Danny Shell, is a resident of Emerald Isle, a retired lifelong public safety official and former ocean rescue employee for the Town of Emerald Isle.